Happy New Year!
Goodbye 2024! It has been an intense year, a year of transition full of challenges and so much valuable learning.
Developping the brand without compromising its values, pleasing others and still having fun, reconciling divergent interests, imposing your vision in all humility... Nothing that can be learnt from a textbook. And yet! 2024, you reconciled me with my inner instinct: following my intuition, listening again to that little voice inside me, the one that encouraged me 5 years ago to create ADN, a brand that stands for understated elegance and a return to the true meaning of things.
What followed was a transition as gentle as it was radical, to further assert ADN's identity (and your warm welcome to the last editions confirms that we're on the right track) and proudly claim our values.
If I had to pick just one thing from this past year, it would definitely be the opening of our new nest: an intimate, elegant and welcoming space that reflects who we are and where my team and I have the great pleasure to welcome you and introduce our wardrobe but, above all, have the opportunity to get to know you better and build a truly loyal relationship.
Thank you all so very much for following our journey, pushing the door of our studio and sharing your kind, enthusiastic and heartwarming words with us.
Here is to 2025 and the enthusiasm of new pages, the excitement of new beginnings and the thrill of exploring new horizons!
I wish us all a bright year, filled with simple joys that warm our hearts, ambitious projects that exalt our spirits, and inspiring encounters that enlight our souls.
I can't wait to see you again and write the pages of this new chapter with you.
Happy New Year!
🖤
Lea.
